In the early 1990s, while
practicing oncology at the University of Kansas Medical Center in Kansas City,
Kansas, Dr. Ace Allen began using telemedicine in lieu of flying hundreds of
miles in a two-seater to attend clinics in western Kansas. From that practical
interest in distance medicine, Allen began publishing The Telemedicine
Newsletter, a free, 4-page flier distributed to a small group of
university-based professionals interested in this new technology.
Today in 1994, the newsletter became a quarterly publication and then a
bimonthly magazine focused on the medical crossroads Where healthcare and
technology converge. Each issue is currently distributed to approximately
10,000 readers, including subscribers and qualified telemedicine professionals,
conferees and others.
Telemedicine Buyers Guide, first published in March 1996 with a
circulation of 20,000, is regarded by those in the field as the single most
essential resource in the telemedicine industry. The 2000 Buyers Guide
& Directory was distributed to 30,000 physicians, hospitals and managed
care administrators, health officials, government officials, information
officers, consultants, investors, and vendors, among others.
Telemedicine Todays website is #1 on Infoseek and #2 on Alta Vista
(for the search term telemedicine) and is a winner of the Hardin MD
Award and a Top Rated MedExplorer site. It is a strong pull for magazine
subscription samplers, 15% of which are outside the U.S. The Online
Buyers Guide provides unique, comprehensive information for
telemedicine products, services and advertisers.
Telemedicine Today was purchased by B2B Media, specialists in niche
magazine publishing. Although the ownership has changed, the commitment of the
magazine to being the pre-eminent vehicle for information on distance
healthcare has not. As telemedikcine becomes a part of routine medical
practice, Telemedicine Today will continue to report on trends,
strategies, and specialty applications for implementing distance healthcare
throughout the healthcare continuum.