December 15, 2001 -- Los Angeles, California -- The American Telemedicine Association (ATA) will become the Official Partner of B2B Health Media, Inc., publisher of Telemedicine Today magazine, in the forthcoming Telemedicine Today 2002 Buyer's Guide, the two organizations have announced.

As Official Partner, ATA will provide consulting services to ensure that the 2002 Buyer's Guide, the first published by the magazine since 2000, will be the most relevant, comprehensive, and accurate source of telemedicine product and service information in the industry.

In exchange, the 2002 Buyer's Guide will highlight ATA-member manufacturers and suppliers, along with their product/service information, with a special designation. Also, the ATA logo will be proudly and prominently featured on the cover.

Telemedicine Today's 2002 Buyer's Guide will feature sections on videoconferencing, teleradiology, store and forward systems, telemonitoring peripherals, software, networking and telecom products, and more. New sections in this edition will include detailed information on key trade shows, conferences and educational opportunities in the telemedicine field.

Scott Frager, President and CEO of B2B Health Media, Inc., said, "It is truly an honor working the ATA. Its credibility is second to none and they have been extremely helpful with their insight and practical advice."

"I feel our relationship is a classic case of win-win for everyone involved. We are able to tap ATA's extensive knowledge base to ensure that the 2002 Buyer's Guide is the premier sourcebook for anyone in the telemedicine industry. At the same time, ATA has the opportunity to promote its membership in the industry's front-rank magazine. Telemedicine Today's readers will be the ultimate beneficiaries of this new relationship."

The American Telemedicine Association is the industry's leading resource and advocate, promoting access to medical care for consumers and health professionals via telecommunications technology. Jonathan Linkous, Executive Director of ATA, said, "We look forward to working with Telemedicine Today on the forthcoming 2002 Buyer's Guide. The Buyer's Guide is an important, credible and comprehensive source of information about products and services supporting telemedicine. The 2002 edition will feature many enhancements and will once again become the first stop for many decision makers looking for telemedicine vendors."

To include your company and product listing in Telemedicine Today's 2002 Buyer's Guide, e-mail Pam Weber weber@telemedtoday.com or call her at (805) 427-2395.

Contact information: Pam Weber, Associate Publisher
Telemedicine Today magazine
Phone: 805-427-2395
weber@telemedtoday.com

Alice Watland, Director of Corporate Relations & Marketing
American Telemedicine Association
Phone: 202-223-3333
awatland@americantelemed.org